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Posted by : Aleena Khan

Author Designation : Career Counselor (Delhi)

University of Europe for Applied Sciences Overview

The University of Europe for Applied Sciences (UE) is a private, state-accredited university in Germany. It was established through the merger of:

  • BiTS (Business and Information Technology School) and
  • BTK (Berliner Technische Kunsthochschule) in 2017.

Today, UE is part of Global University Systems (GUS) and has campuses in:

  • Berlin
  • Hamburg
  • Iserlohn
  • Potsdam
  • Dubai (new international campus)

Mission & Strengths:

  • Practice-oriented education with global exposure
  • Special focus on business, tech, art, design, and sports
  • Integration of creativity, entrepreneurship, and technology

University of Europe for Applied Sciences (UE) Rankings & Accreditations

Rankings:

  • Not listed in QS/THE world rankings (common for private applied science universities in Germany)
  • Highly rated for student satisfaction and practical teaching in Germany
  • Awarded "Most Innovative University" in Germany by Global Brands Magazine, 2020
  • Top 10 private universities in Germany for Business Studies (CHE University Ranking)

Accreditations:

  • FIBAA-accredited business programs
  • ZEvA accreditation
  • State-accredited by the German Science Council
  • Partnered with top universities worldwide for exchange and double-degree programs.

University of Europe for Applied Sciences (UE) Courses Offered & Fees

UE offers Bachelor's, Master's, and MBA programs in:

Business & Management

  • BSc Business & Management Studies
  • MSc Finance, Management & Leadership
  • MBA (Digital Tech or Business Administration)
  • MSc Marketing Management

Art, Design & Communication

  • BA Communication Design
  • BA Illustration
  • MA Visual & Experience Design
  • MA Photography

Tech & Data

  • BSc Digital Business & Data Science
  • MSc Software Engineering
  • MSc Data Science
  • MSc UX/UI Design

Sports, Psychology & More

  • BSc Sport & Event Management
  • BSc Psychology
  • MA Innovation Design Management

Program Level

Fees per Year (EUR)

Bachelor's (English)

€10,000 – €12,000

Master’s

€12,000 – €14,000

MBA

€13,000 – €16,000

University of Europe for Applied Sciences (UE) Eligibility Criteria

Bachelor’s Programs:

  • High school diploma equivalent to German Abitur
  • English proficiency:
    • IELTS 5.5+ / TOEFL iBT 72+ / Cambridge B2 or higher
    • Exempt if your prior education was in English

Master’s/MBA Programs:

  • Recognized Bachelor’s degree (min. 180 ECTS)
  • English proficiency:
    • IELTS 6.0+ / TOEFL iBT 80+
  • Portfolio (required for design/creative programs)
  • Work experience preferred for MBA

University of Europe for Applied Sciences (UE) Admission Process

  1. Online Application via UE’s official portal
  2. Submit Documents:
  • Academic transcripts
  • CV / Resume
  • Motivation letter
  • English proficiency proof
  • Passport copy
  • Portfolio (for design/arts programs)
  1. Admission Interview (online)
  2. Receive Offer Letter
  3. Pay Enrolment Fee (~€3,000 deposit)
  4. Apply for Visa (if international)

University of Europe for Applied Sciences (UE) Scholarships

Eligibility Criteria:

  • Academic excellence
  • Financial need
  • Creative or entrepreneurial achievements
  • Country of origin (for regional scholarships)

Types of Scholarships:

Scholarship Name

Amount

Eligibility

UE Scholarship of Excellence

Up to 50% tuition reduction

Based on academic merit + interview

Women in STEM Scholarship

10% – 25%

Female students in tech-related fields

EU/Non-EU Country Scholarships

10% – 30%

Based on region of origin

Creative Talent Scholarship

Up to 25% for art/design majors

Portfolio-based

University of Europe for Applied Sciences (UE) Placements & Career Services

UE has a Career Development Centre (CDC) that supports students through:

  • Internship placements
  • CV, LinkedIn & interview workshops
  • Career fairs with industry partners
  • Startup mentorship (especially in Berlin & Hamburg)

 

Average Salary Range:

  • Bachelor's graduates: 30,000 – €45,000
  • Master’s graduates: €45,000 – €60,000
  • MBA graduates: €55,000 – €75,000

Top employers include:

  • BMW
  • Amazon
  • SAP
  • Mercedes-Benz
  • Berlin startups

University of Europe for Applied Sciences (UE) Notable Alumni

UE is building a reputation with emerging professionals, particularly in:

  • Berlin’s startup scene
  • International creative industries
  • Global companies through internships

While no widely famous alumni yet due to its relatively recent founding, many have gone on to become:

  • Creative directors
  • Startup founders
  • Marketing leads at tech firms
  • Entrepreneurs in design and events

Conclusion

The University of Europe for Applied Sciences (UE) is a modern, globally-oriented university offering a mix of academic depth and industry relevance. With a diverse program portfolio in business, tech, design, and sports, UE provides A multicultural environment, Practical, project-based learning, Strong industry links, Great locations (Berlin, Hamburg, etc.).

It’s ideal for students seeking a career-focused education in Germany with international networking opportunities.

 

Popular countries:

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